Florrie was born from its eponymous founder’s vision to bring confident, female-led design to the world of luxury footwear. After studying in Florence and then working as a designer for Aquazzura, she saw an opportunity to blend Italian craftsmanship with distinctly British flair.
Armed with insider artistry and a fresh point of view, she moved back to London to launch her brand. Today, Florrie fuses the capital’s effortless spirit with Italy's timeless elegance. Designed in London and handcrafted at a family-run atelier just outside Florence, each pair encapsulates the founder’s vision of modern luxury.
Florrie believes that with thoughtful construction and fine Italian leathers, shoes can beautifully carry women through life’s moments, both big and small. Subtle signatures, like sustainably sourced green insoles inspired by Florrie's vintage Italian finds, the O-buckle and interlocking heart heel tabs reflect her playful design ethos.
Most importantly, Florrie seeks to redefine luxury footwear designed by women, for women. At their heart, Florrie shoes are made to be lived in, loved and passed down through the generations.
