On Thursday 24th April, we transformed our showroom into denim heaven to celebrate the relaunch of our up-cycled denim collection.
The Canadian Tuxedo was in full force, with double denim looks taking over the room while dirty martinis flowed all evening. It was a celebration of great style, good company, and giving old favourites a brand new future.
At the heart of the evening was our reimagined denim collection, crafted using our guests’ own well-loved jeans. Each pair sent to us was carefully transformed into five or six new pairs of shoes, breathing fresh life into fabric with history, character, and stories woven into every seam.
No two pairs are ever exactly the same, making every style uniquely yours.
Because good denim never goes out of style.
A refined favourite, now reimagined in denim with a modern edge. Perfect for dressing up or down.
Classic shape meets everyday versatility. Crafted from reclaimed denim, designed for seasons to come.
By transforming pre-loved jeans into beautifully made footwear, we’re able to reduce waste while creating something completely new. It’s thoughtful design with individuality at its core.
Every pair has lived a life before arriving with us -and now begins a new one.
Thank you to everyone who joined us, donated their denim, and celebrated the launch with us. It was such a joy to welcome friends of the brand including Polly Newman, Eshita Kabra-Davies, and Emma Rose Thatcher, and to see our showroom filled with Canadian tuxedos, dirty martinis, and timeless style.
